14 May 2015

#CrashThePepsiIPL : Cast Your Vote


After the longest Commercial Break we ever had, Mr. Crumbles and I are back again for the phase 3 of the #CrashThePepsiIPL. This time it is to VOTE.

Basically, Voting symbolizes Democracy. Voting has built Empires and even brought down Dynasties. It is the SUPER of the super powers. And in our country we use voting to its fullest potential, whether we cast our vote or not is another story. From politics to reality shows, from best actor to the worst movie, from favorite fairness cream to playing XI of the IPL matches, voting is everywhere. In this era of hashtags and likes, voting has attained a complete makeover.


Along with Mr. Crumbles, I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?  

Get ready to Cast Your Vote! Because, Every vote means a lot!

And this time it is about voting for final winning People’s Choice PepsiIPL Ad to be featured on TV during the last leg of the Pepsi IPL. Advertising is Catch 22. Love them or hate them, we can neither live with them nor live without them. Perhaps this compelling madness pushed us to write this post.

Before we cast our vote, today again we decided to sit and watch the finalists one more time. Crumbles told me, ‘Take your bathroom break. Grab some snack to nibble and another Pepsi not to grumble. Wear your thick glasses for not to miss the potential ad to be shown on TV.’

Challenging the ads we usually watch on TV, this year’s #CrashThePepsiIPL campaign Ad entries were bit wacky, quirky, romantic, thoughtful and what not. Still at most times there were even blatantly dull ads. So far there have been 5 winners picked by the esteemed jury. Have a look at them here. Now our job was made easy – we made up our mind to vote for the potential advertisement among many best entries that already made its way to the finalist gallery.

Out of many ads we watched, two ads impressed us both.

#1 - The Perfect Partnership by Saachi Agarwal


This is a stand out Ad in the entire finalist gallery, for obvious reasons. It’s the only ad that is completely animated, of all the efforts made by actors and actresses in the other ads Roy and his better half Girl in this ad have been perfect. It’s the only ad which carries the color of Pepsi from the start to end, every frame of this ad has the Pepsi Blue and Pepsi Red highlighted to perfection. The viewer of this Ad is kept in the feel of Pepsi’s spirit throughout. The love story is so cute and catchy, the “wink and laugh” from the girl and the made for each other marks on their hands contributes well for the romance. And what place on earth other than a Big screen at the PepsiIPL match could be better to find your better half? This ad is a perfect partnership of a well thought script and the top notch sketching skills of the maker. Now we know that PepsiIPL is the secret to #ThePerfectPartnership. We vote for this as our first pick of the people’s choice ad.
#2 - Burrp by Karan Sagar


This is one burpy ad of all, Lol! It connects to everyone who has had a Pepsi and burped while watching a PepsiIPL match, which roughly comprises of more than half of the population in India. The ticking clock in the background score during the 5-10 seconds of the ad, gives a perfect picture of boys who wait to grab the remote from the girls to watch the PepsiIPL match. What comes next is the most burp-iest sound ever made in any ad. Burrrp! Burrp! Burrp! - we counted 6 and the girls were off the couch. The burp at the end tells us all the fun the boys had with PepsiIPL. We vote this as our second pick of the people’s choice ad.
We believe these two ads will make a mark if they go on air. And hence we VOTED!

4 comments:

  1. Excellent choice but a tough one to choose from these two ! Well Meera , its a TIE ...yay....... :D :)

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    1. Both are interesting ads. Glad you enjoyed watching my choice. Thanks Kokila.

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  2. I like the second ad in which there is this burppping :) nice post :D

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    1. Yup it was crazy and fun.. Thanks Najm :-)

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